Leading up to the much anticipated launch of Kwesé’s Pay TV offering, Econet Media’s Kwesé TV has acquired Pay TV and Catch Up rights to a number of titles from FremantleMedia International.
This content includes the intense and thrilling documentary series The Traffickers, which investigates the global black market, the hugely popular gameshow hosted by Steve Harvey, Family Feud, the unconventional police procedural drama No Offence and three series, The Sixties, The Seventies and The Eighties, executive produced for CNN/U.S. by Tom Hanks, Gary Goetzman and Mark Herzog, each examining the individuals and events that influenced and shaped each of the decades.
The programmes have been licensed for broadcast on Kwesé channels set to bring a distinctive offering to the African market. The initial set of Kwesé channels will cover key genres of programming and are being custom made for a young, urban and evolving African market.
“We are excited to be bringing Africans premium content from all over the world and this deal is one of many that Kwesé has managed to secure. We are committed to entertainment excellence while giving our audiences extensive choice in programming and this is the first step towards delivering unparalleled viewing options”, said Joseph Hundah, CEO Econet Media.
Anahita Kheder, SVP Middle East, Africa & South Eastern Europe, FremantleMedia International said, “We’re pleased to be partnering with Econet Media and its Kwesé launch.The mix of titles acquired by the new pay TV service have been hits around the world and we’re confident that they will prove popular with the African Market too.”
Kwesé has acquired premium, exclusive sports rights from all over the world and will work towards bringing nothing but the best in entertainment programming.