Kwesé Sports, Econet Media’s premium sports content platform has signed an exclusive three-year deal with Africa Netball. The agreement gives Kwesé Sports sole broadcast rights across sub-Saharan Africa including coverage of the 4 Nations Event, the East Africa Tournament and the 2017 Africa Netball championship amongst others starting November 1, 2016.
Netball enthusiasts from all over the continent can now access premium netball programming across all Kwesé platforms. Arguably the most popular women’s sport in Africa, netball has historically been neglected by broadcasters. By leveraging Kwesé’s Pan-African reach, this agreements means that netball will be more accessible than ever before.
The popularity of the sport is evident in the performance of Africa in international competitions. African countries represent some of the best in international netball talent, with South Africa ranked fifth, Malawi sixth, Uganda 11th, Zambia 16th, Botswana 20th, Zimbabwe 21st and Swaziland 30th in the world according to the International Netball Federation.
Kwesé continues to carve a niche for itself in African sports broadcasting through its exclusive and diverse sports portfolio. “We are building a hub for premium sports in Africa. Our Kwesé platforms provide access to the best in global and African sports in a way that is inclusive and affordable”, said Joseph Hundah, CEO Econet Media.
Kwesé Sports currently has the exclusive pan-African rights for some of the most sought after content in the world which includes the EPL, NBA, Formula One, EFC, The Spanish Copa Del Rey, English Rugby and Brazilian soccer to name a few.
“This is an important step in the development of Africa Netball. Getting some of our games broadcast will assist us grow the sport further not only in our dominant market - Southern Africa - but new territories in Sub Saharan Africa. We are excited at the endless possibilities”, added Tebogo Lebotse Sebego, President Africa Netball.
From 1 November 2016 netball fans can access the latest action on the Kwesé Free Sports channel or by downloading the Kwesé App. For the latest sports news and for more on Kwesé Sports visit www.kwesesports.com