The National Basketball Association (NBA) and Kwesé Sports, a division of Econet Media, announced the launch of www.nba.com/africa, the NBA’s new official online destination in sub-Saharan Africa. The new destination will provide fans with the most expansive online NBA coverage ever available to fans in sub-Saharan Africa, including video highlights, news, stats and scores, original digital content, and for the first time, select live NBA games.
The new website will serve as the premier destination for coverage of African NBA players, from daily highlights and game results to full-length written and video feature stories. Additionally, the website will highlight NBA events and grassroots initiatives across the continent, including Jr. NBA programs and Basketball without Borders Africa camps.
“Our new official destination in partnership with Kwesé Sports will greatly expand our digital footprint across Africa,” said NBA Vice President and Managing Director for Africa, Amadou Gallo Fall. “The website will provide fans in sub-Saharan Africa with more digital content than ever before, including localized content about our initiatives throughout the continent.”
“As we add new programming to our portfolio, we want to ensure we acquire the best in global sports content,” said Econet Media CEO Joseph Hundah. “We are excited to be the new home of everything NBA by bringing basketball fans across the continent up-to-the-minute live games, highlights and news through our multiple platforms in the most convenient and accessible way possible,” he concluded.
In addition to hosting the new official online destination, Kwesé platforms in sub-Saharan Africa will broadcast the 2016-17 NBA season, which tips-off Tuesday 25 October.
The NBA has a long history in Africa with a record 10 African players on opening-night rosters for the 2015-16 NBA season and five African players selected in the 2016 NBA Draft. Through NBA Cares, 64 places where kids and families can live, learn or play have been created in Africa, and Basketball without Borders Africa has been held 14 times. The league opened an African headquarters in Johannesburg, South Africa, in 2010. On 1 August 2015, Ellis Park Arena in Johannesburg hosted NBA Africa Game 2015, the first NBA game on the continent, in a Team Africa versus Team World format. For more information on the NBA in Africa, fans can visit www.NBA.com/Africa; Facebook.com/NBAAfrica and Twitter @NBA_Africa.