Econet Media today announced that it has negotiated an impressive three-season agreement with leading South American TV company, the Brazilian Globo. The deal will offer Econet Media rights to broadcast live games from Brazil’s top soccer competition, with English commentary on its Kwesé branded platforms.
Starting in 2016 and running until 2018, Kwesé will be the exclusive broadcaster of the Brazilian League in the following territories – Botswana, Democratic Republic of Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, Sierra Leone, South Africa, Swaziland, Tanzania, Uganda, Zambia, Zanzibar and Zimbabwe.
The deal encompasses the rights to screen 110 games of the Brazilian League running from May to December each year until 2018 and 43 games from São Paulo State League (February to May annually). Both tournaments will be available on Kwesé platforms. In addition, Kwesé will screen weekly two shows that amplify the relevance of the championship: “FootBrazil” and “FootBrazil Highlights”.
As part of the recently concluded contract, Econet Media also holds sub-licensing rights.
Commenting on the latest news, Econet Media CEO Joseph Hundah says, “Brazil is a global soccer powerhouse whose world-famous superstars have included the likes of Pelé, Zico, Roberto Carlos, Kaká, Ronaldo, Ronaldinho and Neymar, among countless other legends of the game. The outstanding skills of their top players have thrilled soccer fans for decades and we are delighted that we have acquired the rights for Kwesé Sports to showcase a new generation of soccer icons in the making. Our www.kwesesports.com website continues to grow and this deal with Globo is indicative of our commitment to give African sports fans access to the best in premium sports content.”
“We are pleased to work with Econet Media. It’s an important deal that will deliver the best of Brazilian soccer to more fans around the world,” says Raphael Corrêa Netto, Globo’s head of international sales. “We believe that Brazilian soccer has a truly global appeal and we are sure Kwesé viewers will enjoy following the thrilling action from these two famous leagues.”