Kwesé iflix Launches World-Class Mobile Video Service in Nigeria with Airtel
Kwesé iflix Launches World-Class Mobile Video Service in Nigeria with Airtel
Kwesé iflix, a joint venture between Econet Media, Africa’s leading pan-regional media company and iflix, the leading entertainment service for emerging markets, today announced the launch of its premier digital entertainment platform in Nigeria, in partnership with industry leader Airtel.
The all-new Kwesé iflix is a world-class platform with the best international, regional and local content programs curated especially for African audiences, to stream or download. The service offers users the ultimate entertainment experience, with Kwesé’s extraordinary content offering including live coverage of the world’s most elite sporting competitions and the 2018 FIFA World Cup Russia™.
Kwesé iflix’s vast library includes international first-run exclusive shows, award-winning TV series and blockbuster movies such as, Hot Ones, Saints & Sinners, Riviera, Grand Prince, Broken, Britannia, Tin Star, Being Mary Jane, Younger, Action Man, Freakish, Family Time and Luther, as well as popular local and regional content such as Jenifa’s Diary, V Republic and Dear Mother. Faith-based titles include Enjoying Everyday Life with Joyce Meyer and Hal TV programs. The content offering also features children’s programming, lifestyle shows, and Nigerian quality content which can be watched for free, including short-form drama series, first episodes of TV shows, and live broadcast of local free-to-air TV stations, such as NTA & Kwesé Free Sports, as well as CNN, Revolt, Viceland, Cartoon Network and much more.
One of the most distinct propositions of Kwese iflix is the Live channels! Which means that wherever and whenever you can watch live broadcast of your local and International news, music videos, and sports. Even the little ones can stream their cartoons 24/7 with no decoder box or set up costs!
Announcing the launch of the service, Kwesé iflix CEO, Mayur Patel, said, “A marriage between Africa’s leading media providers, the Kwesé iflix app offers customers the best in entertainment, anytime and anywhere. Created for the mobile generation, consumers now have unlimited access to all their favourite sports and shows in a way which suits their lifestyle – on-the-go and on their terms. We are excited to be working with Airtel to deliver our content into the hands of even more Nigerians”
Leveraging Airtel’s 4G network, subscribers will be able to stream Kwesé iflix’s world-class programming on their connected devices through innovative data bundles, which will be available to Airtel customers.
To celebrate the launch, Airtel is offering an amazing streaming data offer that gives customers unlimited 24-hour streaming to all Kwesé iflix premium VIP content for as little as N300 per day. Customers can simply download the iflix App from the Google Play or Apple App stores. To access the data bundles, Airtel customers can dial *3731# to choose between 1-Day, 3-Day, 7-Day or 30-Day VIP passes.
Commenting on the partnership, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said: “We are delighted to offer Nigerians an exclusive mobile television experience on the backbone of our superior mobile Internet network. With this partnership with Kwesé iflix, we are placing absolute power in the hands of our esteemed customers, offering them the freedom to choose from a rich bouquet of world class entertainment. At Airtel, we are intensely committed to enriching the lives of our stakeholders and we will continue to focus on opportunities that will delight, engage and excite more Nigerians.”
iflix Co-Founder and Group CEO, Mark Britt, added, “This is a monumental milestone for iflix. Together with Econet Media, we have created a platform specifically for users in Africa, that makes every match of the World Cup available to users across the country on any smart phone of their choice. Our Kwesé iflix service now offers users the largest library of the world’s best entertainment, live and on demand, like never before.”
“We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and internet penetration numbers. We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market. Kwesé iflix brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this,” said Joseph Hundah, President and CEO Econet Media.
Kwesé iflix customers can choose between a variety of flexible VIP passes to access the Kwesé iflix premium content, including 1-Day, 3-Day, 7-Day and 30-Day VIP passes.
ABOUT KWESÉ IFLIX
Kwesé iflix is a mobile platform that offers cutting-edge, youth focused programming showcasing video-on-demand and download-to-watch-later entertainment content. It is a product stemming from a joint-venture between Kwesé and iflix, which is as a result of Kwesé’s acquisition of a significant stake in iflix Africa. Aimed at becoming the core vehicle to delivering seamless mobile experiences to millions of viewers, the App offers users the region's most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming.
For more info: www.kweseiflix.com
ABOUT BHARTI AIRTEL LIMITED
Bharti Airtel Limited is a leading global telecommunications company with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long-distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 413 million customers across its operations at the end of March 2018.
For more info, visit www.airtel.com
Press Contact for Airtel Nigeria: Erhumu Bayagbon, Head: Public Relations, Airtel Nigeria; email@example.com; +234 802 222 8723
ABOUT ECONET MEDIA
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
Focused on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
For more info www.kwese.com.
iflix is the world’s leading entertainment service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. With a vast selection of everyone’s favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, live sports and more from Hollywood, the UK, Asia, the Middle East and Africa, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV… wherever, whenever.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Uganda, Kenya, Ghana, Nepal, Bangladesh, Zimbabwe, Morocco and Tanzania.
For more information, please contact:
Global Director – PR & Communications